WCA Parent and Small Business Owner Shares Sweet Insights with High School Economics Students
On March 26, 2025, students in Rob Moore’s High School Economics classes at Wesleyan Christian Academy got a real-world lesson in entrepreneurship and innovation from someone who’s living it out every day. WCA parent and small business owner Lindsay Hancock, founder of My Better Batch, spoke to students about what it really takes to get a product from concept to grocery store shelves.
Hancock’s company, My Better Batch, is a CPG (consumer packaged goods) brand offering a line of “better than homemade” pre-made cookie mixes made with premium, non-GMO ingredients. With over 20 years of experience in the food market industry, she brought a wealth of knowledge—and plenty of passion—to the classroom.
The Business Behind the Batch
During her presentation, Hancock walked students through the four P’s of marketing—product, price, place, and promotion—explaining how each element plays a crucial role in getting a new item on the shelf and into shopping carts. Students got an inside look at the detailed process of brand development, from conducting market research and designing eye-catching packaging to understanding manufacturing logistics and navigating the supply chain.
She also shed light on the challenges and strategies behind launching a food product. Since forming her LLC in December 2023 and shipping her first batch in April 2024, Hancock has been laser-focused on ensuring My Better Batch stands out in a competitive marketplace. With a deep understanding of what retailers look for—products that are trending, sustainable, and consistently priced—she explained the importance of anticipating consumer needs and earning repeat purchases.
As she described her journey, one theme came through loud and clear: hard work done with purpose. This echoes the truth of Colossians 3:23, which reminds us, “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.” Hancock’s attention to detail—whether considering the price of chocolate or the shape of a cookie box—models that kind of wholehearted effort.
Marketing that Sticks
In addition to clever branding and solid production, Hancock emphasized the value of innovative marketing. One standout feature of her product is the QR code on each box, which not only connects buyers to additional recipes but doubles the product’s appeal—offering both a basic cookie mix and a more elevated option, depending on the occasion. As she put it, “There are two products in one.”
From pricing strategies and ingredient sourcing (like the rising cost of chocolate) to the importance of packaging dimensions (yes, every inch on a retail shelf matters!), students learned how every detail impacts a product’s success.
Inspiring Future Entrepreneurs
Hancock’s visit wasn’t just a presentation—it was a conversation. Students asked thoughtful questions about her educational background, startup costs, LLC formation, and profit margins. Her willingness to share both the highlights and hard work behind her journey made a lasting impression.
Having previously served as a judge for Moore’s annual Shark Tank-style Economics competition, Hancock continues to support WCA’s efforts to foster creativity, critical thinking, and real-world application in the classroom.
More Than Just Cookies
Lindsay Hancock’s story is about more than just making great cookies. It’s about using the gifts God has given her to create something meaningful and to encourage others to do the same. We’re grateful for the way she continues to invest in the WCA community—not just as a parent, but as a role model of what faith in action can look like in the business world.
At Wesleyan, we pray that all our students will see their future callings—whether in business, ministry, the arts, or beyond—as opportunities to honor God and serve others. And sometimes, it starts with a cookie.